Friday, September 19, 2008


I've just lifted this from my email box because I think it's an important point.

Hi irene,

We are all basically selfish. I know, I know, you are generous to a fault, but think of how you browse websites. You want to be entertained, informed, and so on. It's all about our needs, wants, interests and desires. Common sense? Why then, knowing this, do so many bloggers make their blogs all about THEM?
What's in it for ME?
By all means have a personal blog. It's your choice if you write for yourself and you only. But if you want to have a successful professional blog then you are going to need to do a little extra. To get what YOU want you need to give THEM what THEY want! That means creating value and clearly communicating that benefit. Just take a look at Darren's blog title: "Blog Tips to Help You Make Money Blogging" Obvious what the benefit is, right? Compare that to what you often see, "Jim's Blog about things andstuff". Always always have in mind your reader and what they will gain. Do you ask people to subscribe without saying what that is and why they might bother?Here is what it says on Chris' blog "Receive more free blogging, writing and marketing tips to your email inbox or feed reader, plus a free eBook download." Click the link to see more about the free ebook download:

That free ebook alone has probably brought more subscribers than any other single addition to Chris' blog, because the value of subscribing becomes self-evident. So create value and communicate it. Put yourself in your readers 'shoes and answer WIIFM.
Bottom line ... it's about THEM not YOU!
Until next time ... Happy blogging!
Darren & Chris



BetteJo said...

I guess it's all about what you want to do with your blog. If your aim is to simply get as many readers as possible to make money, if you want to meet people who have similar interests, or you just want an outlet for your need to write, it's all your own thing. That's what's great about blogs. Do your own thing, find your own direction.

ireneintheworld said...

yeah you're right bettejo but we should at least try to do it in an entertaining way, look for the horror and humour from our days and lives, and a lot of blogs do that - those are the ones we read regularly.

we can all get complacent and fall into traps, get lazy. i just thought this made a good stick for poking the ashes. x